Joyce Omwoha is a lecturer in the Department of Journalism and Media Studies at The Technical University of Kenya. She holds a PhD in Media Studies from the University of the Witwatersrand, South Africa. Her research interests include: media, citizenship and identity, gender studies, health communication, and the analysis of the social media culture in Kenya. Dr. Omwoha is an APN Alumnus (2016, Kenya), whose APN-supported research critically engaged with issues concerning the role of the social media activism and its potential as a communication channel for negotiating peace in Kenya.