Admire Mare is associate professor and Head of Department: Communication and Media at the University of Johannesburg. His research interests focus on the intersection between technology and society, social media and politics, and digital campaigns. He currently leads the international research project Social Media, Misinformation and Elections in Kenya and Zimbabwe (SoMeKeZi), funded by the Social Science Research Council (2019–2024). He coauthored Participatory Journalism in Africa: Digital News Engagement and User Agency in the South (2021) and Digital Surveillance in Southern Africa: Policies, Politics and Practices (2022) and coedited Digital Technologies, Elections and Campaigns in Africa (2023).